AUSTRALIA (August 24, 2020) - Trusted and beloved travel leader American Tourister has teamed up with antimicrobial technology pioneers Microban International. The result? A highly anticipated range of luggage and travel accessories set to empower every adventure with added product protection and peace of mind.
The synergetic partnership between American Tourister® and Microban® is in perfect alignment with the American Tourister® mission to always go the extra mile, ensuring consumers have a smile on their face every step of their journey. In a climate where product cleanliness and hygiene are becoming increasingly important, this collaboration helps travelers to worry less about microbial growth on their luggage, so that they can focus on the fun part of their journey.
The partnership between American Tourister® and Microban® is built around a collection of travel products treated with a safe, durable and effective antimicrobial technology. The collaboration will initially launch with travel accessories, including a multipurpose storage pouch and a fabric luggage cover. During the subsequent phases of this exciting project, travelers can expect to see the antimicrobial travel collection expand to include luggage and other products.
Boasting scientifically backed results, Microban® technology has been proven to reduce the growth of 99.9% of bacteria and inhibits fungal growth on the surface of the fabric. Active 24/7, the finish helps protect treated luggage and travel accessories from staining, odour and premature degradation caused by microbes, which means that they are more durable and easier to keep clean.
While it is exceptional at protecting belongings, Microban® technology is not designed to protect people from disease-causing microorganisms and normal cleaning and hygiene practices should be maintained.
American Tourister's #ATCare initiative aims to empower travelers to journey more worry free, mindfully and joyfully. Along with providing Microban® antimicrobial protection across products, ATCare includes making strides in sustainability, and assistance in over 100 countries as part of its global warranty.
ATCare antimicrobial travel accessories are available to purchase online at www.americantourister.com.au
and selected leading luggage retailers across Australia.
For more information, visit American Tourister's official partner page.
Key Contact Information
American Tourister® – Media Relations
Dara Tang
Tel: +61 0410 509 503
E-mail: dara.tang@samsonite.com
Microban International, Ltd. – Media Relations
Kimberley Cherrington
Tel: +44 (0) 1543 464 070
E-mail: kimberley.cherrington@microban.com
About American Tourister®
For over 85 years, American Tourister® has been one of the leading, most trusted and recognized brand names globally. Founded by Sol Koffler in 1933, American Tourister® stands for reliable quality, durability, smart features, colourful designs and trendy styles. Now owned by Samsonite, American Tourister® is vibrant, energetic, incorporates fun for the traveller, and remains the one-stop-shop for those looking to bring back more from their trips.
American Tourister® is a registered trademark of Samsonite IP Holdings S.à r.l. © 2020 Samsonite IP Holdings S.à r.l. All Rights Reserved.
About Microban®
Part of Barr Brands International (BBI), Microban® is a global specialist in antimicrobial technologies and odor control solutions. Its proactive systems keep products cleaner, fresher and more durable by preventing microbial problems before they start. Microban® combines science with creative solutions to enhance high quality textile, consumer, industrial and medical products around the world. Today, the Microban® brand and technologies are featured on thousands of products in more than 30 countries.
Microban® technology is not designed to protect users or others from disease-causing microorganisms or viruses, and is not a substitute for normal cleaning practices. Microban® is a registered trademark of Microban Products Company.
