The demand for products that are 'built to last'
Between 2004 and 2012, the proportion of major household appliances that died within five years rose from 3.5% to 8.3%. This triggered rising consumer frustration that firms are not creating products that are built to last. Consequently, product design has now been positioned at the forefront of modern-day sustainability initiatives. Life cycle assessments are characterising changes in legislation, prompting manufacturers to consider raw materials and supply chain management.
This shift of engineering towards designing for durability will require manufacturers to utilize higher quality materials and disruptive technologies. This includes antimicrobial innovations that not only support environmentally friendly product designs but also address growing consumer anxieties around cleanliness.
Built-in antimicrobial technologies deliver permanent product protection against bacteria, mold, and mildew growth. Integrated at the stage of manufacture, these innovative formulations work 24/7 to prevent material degradation, visual discoloration, and odors that may otherwise lead to diminished product performance. In addition, embedded antimicrobials actively support regular cleaning routines by keeping products cleaner. Unlike standard disinfectants, antimicrobials work for the life of the product and will not wash off or wear away. This presents countless benefits for both consumers and manufacturers alike.
Paving the way for smarter home appliances and electronics
In an exclusive webinar for CPRJ, Microban experts will be educating brands and manufacturers on how to redefine home appliances and 3C electronics with built-in antimicrobial technology. The presentation will cover the latest technology developments, methods for testing antimicrobial performance, and global regulatory considerations. Microban will also explore antimicrobial case studies from some of the world’s leading brands, including GE Appliances, Poly, and Verbatim.
Key details
Date: 25th August 2022
Time: 2-3pm China Standard Time (45-minute presentation, 15-minute Q&A)
Host: China Plastics and Rubber Journal (CPRJ)
Webinar highlights
- Discover how antimicrobial technology is redefining appliances and 3C electronics
- Unlock exclusive insights into Microban's antimicrobial technology portfolio, including details of our new ‘green’ formulations
- Learn how antimicrobial technology can address product design flaws, sustainability issues, and increasing consumer anxieties around cleanliness
- Explore test methods used to determine the antimicrobial performance of a treated product
- Gain a deeper understanding of the global regulations governing treated articles
- Access case studies from well-known brands that are utilizing built-in antimicrobial technology
- Automatically enter into a prize giveaway to win 1 of 10 antimicrobial travel bundles (featuring products from Samsonite!)
Guest speakers
Winnie Chen, Technical Service Manager (APAC)
Winnie Chen is the APAC Technical Service Manager at Microban®. Leveraging her impressive skill set in polymer engineering, Winnie provides front-line technical support to product manufacturers across Asia. This includes overseeing the successful integration of antimicrobial additives into a range of products and surfaces. Prior to joining Microban, Winnie worked for DGL Camel Coatings (Dulux Group) as Chief Chemist. Winnie holds a B.S. degree in Polymer Science and Engineering from South China University of Technology.
Jun Xu, Business Development Manager (China)
Jun Xu is the China Business Development Manager at Microban®. Leveraging two decades of expertise in the chemicals industry, Jun works with manufacturers across China to enhance products with high-performing antimicrobial properties. Prior to joining Microban, Jun worked for a multinational chemicals organization and a materials protection company as Business Development Manager. Jun holds a B.S. degree in Textile Chemicals from Sichuan University and an MBA degree from Zhejiang Gongshang University.
