SHANGHAI, CHINA – November 18, 2022 // Microban China was honored to exhibit and present at the 11th Edition of the CPRJ Plastics in Automotive Conference and Showcase.
Taking place at the Radisson Collection Hotel in Shanghai from 17-18th November, the event was hosted by Adsale Publishing Ltd. (Adsale Group) and organized by the China Plastic & Rubber Journal (CPRJ). The conference brought together industry experts from a variety of companies and organizations, including the Chinese Society of Automotive Engineering, the Shanghai Society of Automotive Engineering, the National New Energy Vehicle Technology Innovation Center, SAIC Volkswagen, Geely, and MacDermid Enthone.
As Diamond Sponsors, Microban was able to showcase its innovative antimicrobial solutions for automotive applications in the event's main exhibition hall. Naomi Shi, Business Development Manager for China, also delivered an informative 20-minute presentation to delegates about the latest technologies and market trends for car interiors.
The future of car interiors
The COVID-19 pandemic has led to a heightened sense of awareness about surface cleanliness and hygiene, and automotive brands definitely have a greater interest in, and need for, built-in antimicrobial solutions.
A study by Multi-sponsor Surveys (2020) found that 72 % of consumers are now concerned about exposure to bacteria and germs, with 66 % citing antimicrobial-treated products as important in preventing the spread of bacteria.
The concept of multi-use vehicles in particular has been an increasingly popular topic of conversation with automotive brands. As these companies start to look away from traditional ownership models, they have realized there is a need to build in technology that facilitates a more hygienic cabin environment and greater peace of mind for consumers.
Microban International has developed a plethora of antimicrobial formulations for car interiors. Integrated at the stage of manufacture or applied as a post-treatment coating, Microban technologies work to continuously prevent microbial growth on surfaces for their expected lifetime.
Microban is collaborating with many leading automotive brands – Tier 1 and Tier 2 suppliers – on a number of innovative projects that demonstrate the ability of antimicrobial technologies to create hygienically cleaner car interiors that actively support regular cleaning routines.
Contact us today to learn more.
