Microban® to Exhibit at PLMA’s 2024 Private Label Trade Show in Chicago

Oct 30, 2024


Ingredient branding is an easy growth strategy for CPG businesses. Consumers, retailers, and manufacturers widely trust the Microban brand to deliver product protection across various industries, keeping surfaces and products up to 99.9% cleaner.

Microban International is excited to announce its participation in the PLMA Private Label Trade Show, which will be held from November 17 to 19, 2024, at the Donald E. Stephens Convention Center in Chicago. Attendees are invited to visit us at Booth H2341, where we’ll showcase our brand power and cutting-edge antimicrobial and odor control solutions that redefine products.

At PLMA’s largest North American trade show, we will present Microban’s latest innovations in product protection powered by a globally recognized brand tailored for private label brands across various industries, including healthcare, textiles, and consumer goods. Our experts will be available for one-on-one consultations to discuss how our solutions can add value to your brand and an additional layer of protection to your products, ensuring that they remain cleaner, fresher, and more sustainable.

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The Microban brand is well-recognized globally and is mainly known for our antimicrobial and odor-control technologies across various industries, from consumer goods to building materials and everything in between. Microban’s high brand awareness is due to our wide range of partnerships with leading companies like Procter & Gamble, GE, Samsonite, and many more, where Microban antimicrobial technology is integrated directly into products, enhancing their cleanliness and longevity.

Some key factors contributing to Microban’s brand recognition include:

  • Trusted Technology: Microban is widely trusted by both consumers and manufacturers. Its antimicrobial solutions are often rigorously tested and effective against bacteria, mold, and mildew, helping products stay cleaner and fresher for longer.
  • Industry Presence: Microban has a significant footprint in industries prioritizing cleanliness, including consumer goods, building materials, healthcare, and appliances. It is a name consumers often encounter in high-traffic items, such as home appliances, personal care products, and frequently touched surfaces.
  • Certifications and Compliance: The brand adheres to regulatory standards across global markets, including the EPA, EU BPR, and other regulatory agencies, which has built confidence in its offerings.
  • Consumer Recognition: The Microban logo is frequently visible on product packaging, which has helped increase brand recognition. Many consumers are now familiar with the Microban name, associating it with added with its cleaner and fresher benefits.

Microban’s popularity is primarily driven by our ability to meet consumer demand for cleaner, longer-lasting products. This makes us the go-to brand for antimicrobial and odor control solutions across a wide array of applications.

Join us in Chicago and discover how Microban can help elevate your offerings with a brand that consumers trust and technology solutions that provide lasting product protection. See you at Booth H2341!